01
Hero
Affordable luxury home builders
A diamond grid of three lifestyle home photos sits beside the headline. A bright red Get a Quote button anchors the hero. The angled red band underneath gives the build a craft, hand made feel.
All case studies
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Residential construction
Latitude 34 Construction
Custom homes and renovations, presented with the warmth a luxury builder needs.
- Platform
- WordPress
- Year
- 2023
- Role
- Designer and developer
- Industry
- Residential construction
- Brand to web translation
- Project showcase
- Team page
- Lead capture
Scope
Summary
A small luxury home builder needed a site that felt expensive without feeling intimidating. Torn paper edges, warm reds, and real headshots replace the cold corporate look most builder sites get stuck in.
Challenge
Affordable luxury is a hard message. Lean too cheap and the site loses high ticket leads. Lean too luxury and the prospect assumes the builds are out of budget. The site had to walk that line in the very first scroll.
Approach
Editorial typography over a real lifestyle hero photo, paired with a bright Get a Quote button. Diagonal red bands and torn paper transitions add warmth and craftsmanship. Real photos of the founders sit above any stock imagery in the page hierarchy.
Section by section
How the page is built, block by block.
Every section on this site exists for a reason. Here is what each block is doing, and why it sits where it sits.
02
About us
Photo led intro
Two paragraph About block with a single editorial photo of a finished kitchen. Concise, confident, and avoids the boilerplate company history that buries most builder About pages.
03
Your building professionals
Three real headshots
Three founder cards with real photos, real names, and clear roles. For a residential builder, this is the most important block on the page. Buyers are choosing the people who will live in their house for six months.
04
Recent work
Three project photos in a torn paper band
Three project thumbnails sit on a black torn paper band. Bathroom, exterior, period restoration. The textures hint at craftsmanship and let the photos read as portfolio rather than catalog.
05
Testimonials
One full screen quote on a night photo
A single, large client quote sits over an evening exterior photo of a finished build. One quote, well chosen, beats six short quotes.
06
Contact
A clean two column form
Form on the left, address and phone on the right. The submit button uses the same red as the hero CTA so the buyer never has to relearn the brand.
Outcome
What shifted after launch
Patterns observed across analytics, client reporting, and inbound leads after the site went live.
Inbound quote requests shifted toward higher ticket renovations
Team and About reads climbed once the founder photos were given proper editorial treatment
Contact form completion improved with a calmer, two column layout
Stack
WordPress · Elementor · Custom theme · Local schema
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