Scroll the preview to see the full page
Auto detailing, Florida
Detailing driven by first principles. A site that earns the price tag before the booking form opens.
Scope
Summary
A high end mobile and shop detailer in Jacksonville was being mistaken for a $50 car wash. The site rebuild repositions the work around chemistry and preservation, and unbundles the three signature processes so customers know exactly what they are paying for.
Challenge
Premium detailing competes with detail and shine flyers in the same Google Maps stack. Without strong differentiation in the first second, the price tag feels arbitrary. The old site read like a flyer. Conversions came mostly from referrals.
Approach
I led with positioning, not pictures. Hero copy claims a category of one. The body then walks the buyer through three branded protocols, an editorial mobile vs shop section, and a calm booking form sitting next to a real Google map. Lavender accents and editorial typography let the work feel expensive without screaming about it.
Section by section
Every section on this site exists for a reason. Here is what each block is doing, and why it sits where it sits.
01
Top utility bar
Lavender utility bar across the top puts a real phone number, email, and shop address ahead of the logo. For a service business, that bar alone often does as much work as the hero.
02
Hero
Full bleed photo of a vehicle in the shop, with a typographic headline that claims a positioning rather than a service. Two buttons: Book Now, View Our Process. The view our process button is the clever one. It gives skeptical buyers a non commital way to keep reading.
03
First principles intro
Three vehicle photos paired with a paragraph that names the brand voice: chemistry, decontamination, preservation. The copy is calm, technical, and confident. It signals that the operator actually knows what is happening to your paint.
04
The Paul's Details 904 protocol
Dark section with three lavender cards, each branded as a protocol, not a service: Dual Hydro Extraction, Interior Shield, Exterior Protect. Naming the steps is what lets the operator price the work above the local market.
05
Mobile convenience, shop level precision
Photo of the mobile fleet with a confident copy block explaining that the mobile rig delivers the same quality as the shop. This kills the lingering doubt that mobile work means lower quality work, which is the most common reason high end customers refuse to book mobile.
06
Book with confidence
The booking form and Google Maps embed sit in one card. Buyers can pick mobile or shop and submit in five fields. The map doubles as a trust signal: a real location, real hours, a real business.
07
Footer
Lavender accent footer with quick links, services, and contact info. Restrained, on brand, and reads as intentional rather than templated.
Outcome
Patterns observed across analytics, client reporting, and inbound leads after the site went live.
Average ticket size lifted because the menu now anchors on protocols, not minutes
Booking form completion rose after the contact and map block was unified
Mobile detailing inquiries shifted from price first to outcome first
Local search began ranking for preservation focused queries, not just generic detailing
Stack
Wix · Wix Forms · Google Maps · Local schema
Currently taking new work
No sales call. No template proposals. Just a written scope, a real timeline, and a fixed price you can decide on the same afternoon.
Starting at
$150