01
Hero
Win Local
Editorial hero with a stylized photo of community members and a confident About Us button. The tone is warm and unmistakably community first, not corporate.
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Local rewards platform, real estate adjacent
Win Local
Win Local is a community first rewards platform. The site rebuild gave it the credibility of one.
- Platform
- Wix
- Year
- 2024
- Role
- Designer and developer
- Industry
- Local rewards platform, real estate adjacent
- Brand to web translation
- Product explainer
- Partner credibility
- Lead capture
Scope
Summary
Win Local pairs local businesses, big real estate brands, and community shoppers around a single rewards card. The site rebuild does the heavy lifting of making three audiences feel that they are all in the same story, on the same page.
Challenge
Three audience platforms usually fail because they try to talk to all three at once. The site needed to introduce the product in one breath, then route each audience to the page that actually matters to them, without ever feeling like a directory.
Approach
Editorial hero with a single value claim. Pillar of service block establishes credibility. ShareCard product explainer carries the meat of the offer. Partner logos from named real estate brands close the credibility gap. A single closing CTA invites the visitor to spend time and money on things that matter.
Section by section
How the page is built, block by block.
Every section on this site exists for a reason. Here is what each block is doing, and why it sits where it sits.
02
About us
An editorial paragraph with a real photo
Photo of a member using the platform paired with a short, confident About paragraph. Avoids the marketing jargon that breaks consumer trust on rewards platforms.
03
Why Win Local
Phone mock with the value framing
A real product mockup in a phone frame paired with a short Why Win Local block. The block reframes the platform as a way to support the community, not a discount card.
04
Pillars of service
Three credibility pillars on a clean band
Three short pillars on a quiet white band. The pillars are written in plain language, not marketing language, which is the only register that works for a community brand.
05
Products and services
A black band with the product menu
Dark band with the product line laid out in clean tiles. Cuts through the warm cream and lavender palette so the product feels like the most important thing on the page.
06
Win Local Engage
Phone mock with the engagement story
Another phone mock paired with a paragraph explaining how the platform engages members week after week. Buyers want to know the platform actually retains users, and this block answers that question.
07
More about ShareCard
A laptop mock with the ShareCard pitch
Laptop mock of the ShareCard dashboard paired with a short pitch. The block does the work of a feature page without forcing the visitor to navigate away from the home page.
08
Partner with us
Real estate brand logos that earn credibility
Berkshire Hathaway, Exit Realty, and other named partners sit in a clean logo band. Real estate is the platform's strongest credibility lever and the band gives that lever room to work.
09
High fives from happy customers
A friendly testimonials strip
Two named testimonials with photos. Tone is warm rather than corporate, which matches the brand voice.
10
Subscribe now
A single email capture band
Subscribe Now band sits at the foot of the page, paired with a short value claim. Single field, single button, single ask.
Outcome
What shifted after launch
Patterns observed across analytics, client reporting, and inbound leads after the site went live.
Partner inbound lifted after the Berkshire Hathaway and Exit Realty logos were given proper visual weight
Product page reads improved once the ShareCard mock and the More About ShareCard sections were paired side by side
Subscribe Now form completions climbed after the form was given its own band
Stack
Wix · Wix Forms · Custom integrations
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